Built for

GTM and partnerships execution for early-stage technology companies. 16 years building partner ecosystems, distribution channels, and revenue programs from zero. Embedded operator — not an advisor.

About

Gil Rogoff

The commercial operator for founders who need it built.

Most early-stage companies don't need more strategy decks. They need someone who can run the commercial side of the business — identify the right partners, build the outreach infrastructure, structure the deals, and execute against targets.

That's what Third Eye Advisory Partners does. Embedded work, not advisory from a distance. The difference matters.

Previously: Head of Global Strategic Partnerships at CloudBlue (Ingram Micro). Enterprise partnerships at Oracle Marketing Cloud. Director and Advisor at MCL Digital, embedded with Roland Berger and leading strategy consulting firms across the US, Europe, and Middle East. Early BD and GTM at Giant Media and MediaBrix — both acquired. Led growth and partnerships for a DeFi protocol and advised companies navigating the Web3 ecosystem.

A career that doesn't fit neatly into one box — enterprise, startups, strategy consulting, and Web3 — with one consistent thread: showing up early and building from scratch to scale.

What We Do

Services

GTM Strategy

Market positioning, channel strategy, and go-to-market planning built from first principles. Turns technical innovation into market traction.

Partnership Development

End-to-end execution — target identification, outbound, structuring, negotiation, close, and post-launch optimization across SIs, hyperscalers, and strategic alliances.

Fractional / Embedded

Embedded as your commercial operator before any formal function exists. Running outbound, building the program, and owning the outcomes — not advising from a distance.

Industry Focus

Where We Work

AI & Deep Tech

AI/ML platforms, emerging technologies, and technical infrastructure

Enterprise SaaS

Complex B2B software, platforms, and fintech infrastructure

Web3

Blockchain protocols, DeFi, and decentralized applications

Consumer & DTC

Tech-enabled consumer brands, e-commerce, and wellness platforms

How We Work

Flexible Engagements

Retainer

Ongoing embedded support with defined scope and regular touchpoints. Best for companies that need consistent commercial execution over time.

Project-Based

Focused engagements around a specific outcome — a partner program build, a market entry, a distribution strategy. Clear deliverables, defined timeline.

Equity Partnership

For the right opportunities — aligned incentives with founders building something worth owning a piece of.

Get In Touch

Ready to build something?

Whether you're writing the GTM playbook from scratch or need a partner to run the commercial side — let's talk.

gil@thirdeye-advisory.com

Beyond the Work

Extensively traveled. Cultures, languages, art, good food, and being out in nature light me up — a farmers market regular wherever I land. Active in global communities including Summit. Motivated by deep human connection and helping people find their way to the next right thing.